Chinese-made clothing, electrical appliances, mobile phones, shoes and sporting goods are losing favor with Australians

The largest declines were in clothing, electrical appliances, mobile phones, shoes and sporting goods, with preference for these products dropping between 2% and 6% during the pandemic years of 2020-21.

Clothing is still the most “popular” product for Australians which is “Made in China”. However, in March 2022, only 25% of Australians said they would be more likely to buy clothes if they knew the clothes were “made in China”, down 4% from March 2020.

The same ten% (down 6%), shoes at 17% (down 5%) and sporting goods at 15% (down 2%).

However, there were some products where sentiment improved slightly during the pandemic over the past two years, but which only a minority of Australians indicated they would be more likely to buy if they knew the product was “made in China”. These products included motor vehicles at 12% (up 2% from 2020), food at 10% (up 4%), cosmetics and skin care products at 8% (up 2020). up 2%) and wine at 7% (up 3%). .

These results come from the Roy Morgan Single Source survey, derived from comprehensive in-depth interviews with over 1,000 Australians weekly and approximately 60,000 Australians annually.

% people more likely to buy each product if it was made in China: 2020 vs. 2022

Source: Single source Roy Morgan (Australia), April 2019-March 2020, n=48,935, April 2021-March 2022; n=65,365. Respondents were asked if they would be more or less likely to purchase each type of “made in China” product.

Preference for many products made in China has dropped significantly during the COVID-19 pandemic over the past two years, despite the country being by far Australia’s largest bilateral trading partner, valued at $258 billion. in 2020, says Michele Levine, CEO of Roy Morgan:

“However, the sharp rise in preference for local produce over the past two years as Australia battled the COVID-19 pandemic – and a series of lockdowns across the country – has been reflected in a fall preference for products from Australia’s largest trading partner China.

“Looking at all products, only 21% of Australians say they would be more likely to buy a product they knew was ‘made in China’, a significant drop of 8% from two years ago. , just before the onset of the pandemic. This sharp decline in preference for general “made in China” goods is reflected in several different product categories, particularly those of the most popular consumer goods that Australia imports from China. .

“Now just 21% of Australians would be more likely to buy cellphones if they knew they were ‘made in China’ – down 6% from two years ago – the biggest drop in all products during the pandemic Preferences for “Made in China” electrical appliances – down 5% to 23%, shoes – down 5% to 17% and clothes – down 4% to 25 % – are also down sharply.

“The bilateral trade relationship between the two countries is strongly in favor of Australia. Australian exports to China (including Hong Kong) amounted to $169 billion in 2020, while Australia imported $89.5 billion in return: a trade surplus of around $80 billion – which is greater than bilateral trade between Australia and any other country alone.

“The tensions between the two countries that have emerged in recent years have increased after the former coalition government led by Scott Morrison called for an investigation into the origins of COVID-19 at the start of the pandemic. The Chinese government has responded to this demand by applying tariffs and import restrictions on many Australian products such as wine, lobsters, coal, timber and red meat.

“The defeat of the coalition government in last month’s federal election opened up the possibility that relations between the two countries could now improve under the new ALP government led by Prime Minister Anthony Albanese.”